The Challenge
A residential builder selling 200+ apartments across 3 projects was losing leads everywhere. Marketing was running Google Ads, Facebook, IndiaMART, MagicBricks, and Housing.com ? each going to different spreadsheets. Channel partners (CP brokers) had no portal, just emails. Sales team used personal WhatsApp; no record once they quit. Builder couldn't see actual lead-to-booking conversion by channel.
Our Solution
Built a custom CRM with unified lead capture from all 6 sources (via webhooks + API), automatic lead assignment based on availability and project preference, WhatsApp Business API integration so all conversations stay in the CRM, channel-partner portal with auto-commission calculation, site-visit booking + reminder workflow, and a "Customer 360" view that includes every email, WhatsApp message, call log, and document.
The Results
? Lead-to-site-visit conversion improved from 8% to 19% (automated nudges)
? Channel-partner activations doubled (portal made it self-serve)
? Builder finally has channel-attribution: now spends 60% more on what works, 0 on what doesn't
? Cost per qualified lead reduced by 38%
? Pre-booking velocity for the next launch was 2.4? the previous project
Project Snapshot
Client
Confidential — Residential Builder, Chennai
Industry
Real Estate
Technology
PHP 8
Laravel 11
MySQL
Vue.js
WhatsApp Business API (Gupshup)
Razorpay
AWS Mumbai
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